Digital Marketing

Digital Marketing

Having a great web site or mobile app is just the beginning. A proper marketing strategy can help your business reach its full potential.

Great Lakes Development can help you successfully enter the digital marketing arena. Advertising on platforms such as Google Search or Facebook is sometimes the best way to go. However, this is not always the case and we can help you sort it all out.

A website that is not mobile friendly can adversely affect rankings in search results. Pop-up ads, auto-playing videos actually lower a customer’s opinion of the advertiser. These mistakes seem obvious, yet they’re a common problem that we see almost daily. Partner with us and we can help you understand the intricacies of digital marketing.

Paid Digital Advertising
Paid advertising on Google and facebook have become goto techniques getting customers to your site. For campaigns on these platforms to be successful requires an in depth analysis of the right keywords to use, targeting the correct demographics and setting the right budgets.

Of course, Google and Facebook aren’t the only ways to show off your business. Options such as LinkedIn, Video are just some of the many options that can boost your traffic.

Great Lakes Development Group can help your business find the right digital advertising solution.

Search Engine Optimization (SEO)
Getting your site on the front page of search engines is one of the most powerful ways to draw visitors to your site. Organic search traffic is traffic that comes your way for free. Once your site attains a front page ranking for a specific keyword, you can bank on visitors being drawn to your site simply based on the authority that your site has acquired for that search term.

Blogs are a great way to communicate with users and tell your story. In addition, a blog can help your business rank higher on search engines.

Social Media
Facebook, Google +, Twitter, Instagram, etc. Posting on social media can help your business stay connected to your user base. Using these platforms for special offers, loyalty programs, and increased relevance in your community.

Let Great Lakes Development Group create a custom, curated schedule for getting content you out to your users. And if you’re too busy to write a blog and post to social media all day? No worries. We can curate custom content that’s relevant to your customers. Plans for any sized business are available.

A/B Testing 
Imagine if you could test different visual layouts on your site. A/B Testing, also known as Split Testing, is when you randomly present two different versions of a web page in order to measure which one performs better. You can try changing the colors of buttons or the entire layout of your site, and. Then run an experiment to determine which version is more successful.

We can help set this up for your site and provide detailed graphics and reports showing you the outcome.

Examples of discoveries made via A/B testing:

  • Using human photos increases conversion rates by up to 100%. Research backs this up, saying that we are subconsciously attracted to images with people.
  • Providing too many options to a user can lead to confusion and abandonment of your site. Try to keep forms as simple as possible.
  • Visitors often abandon a purchase during the checkout process. A/B testing has shown that a single page checkout process works much better at completing sales than multiple-page checkout process. We can help you simplify your checkout process for increased conversions.